You can't escape the most powerful force in the universe...autocomplete
TRY IT YOURSELF:
GO TO GOOGLE, TYPE "PEST CONTROL GIDDINGS"
TRY IT YOURSELF:
GO TO GOOGLE, TYPE "GMC DEALER MESA"
TRY IT YOURSELF:
GO TO GOOGLE, TYPE "PERSONAL INJURY ATTORNEY BOSTON"
TRY IT YOURSELF:
GO TO GOOGLE, TYPE ""AC REPAIR PHOENIX"
When your company buys a keyword, you own it exclusively!
When someone searches for that term, your company will show up as an auto-suggestion in the search engine.
It will appear as though people are recommending you, or that you have the most authority in your business category.
( In this example, the keyword is "heating Phoenix.")
You can definitely do that, and if it's working out well for you, don't stop it, but I invite you to study the following chart like your life depends on it. It shows how much some business owners are actually paying per click on their keywords. The harsh, and truly crappy reality that not many talk about is that it can take fifteen, twenty or even thirty clicks before one of those clicking customers gives you a dime of pre-tax income.
Imagine you're playing the hottest online game.
The name of the game is "Golden Keywords: Google and Bing Ads Edition", and one thing for sure, it's a wild thrill ride.
Here's how the game is played for most folks. Some people have figured out loopholes and cheat codes that work until they don't, but for most, this will ring true. First you need to ante up your fortune to have a seat at the table. Then you have to bid on a golden treasure - which is your keyword, as in everything, the highest bid wins. You then have the opportunity to get more gold when your customers click on your word, but that only happens if you do everything just right.
But beware, each click is a gold coin falling from your treasure chest - sometimes even at the hands of your chuckling competitors. Imagine this - your treasure chest springing a leak, your shiny dreams slipping away coin by coin.
For the high-rolling tycoons, it's all part of the game, chalked up as a "business expense". But the small-time dreamers? They're caught in this pay-per-click whirlwind, struggling to keep up. With each click, their hopes take a hit and their dreams get a step further. A tough game, indeed!
Like a treasure map revealing all the hidden spots, search engine results show all your competition too...which is not too good if you want people to choose your business, and ignore the rest.
But, here's where Autocomplete is your new secret weapon: Once you reserve a keyword, it's yours alone. It's like owning your own private island with all the booty on it.
Let's call this island "Booty Island". The law of Booty Island is that no one else can step foot on it and all ships that pass need to leave some treasure on the island to ensure their safe passage.
And the best part? You only pay a once-off, flat rate per month to own the rights to Booty Island, even if you get a boat-load of clicks, like a million or three, or even four! That means unlimited gold for you on Booty Island.
Now, how cool is that?
Let's get real here, folks: If you snooze, you lose.
Think of your business/location keywords as your golden tickets to success. If you don't grab them quick, your rivals are gonna snatch them up and lock them away in their vaults. And once they're gone, they're gone.
Poof! Just like that!
Now, we're not gonna lie, it would break our hearts to turn you down. It wouldn't matter if you came knocking at our doors with a parade of dump trucks loaded to the brim with neatly wrapped stacks of hundred dollar bills.
If your Autocomplete keywords are gone, they're like lost treasure - gone for good.
That's my ironclad word and I'll put it in writing. Here's a 1-2-3 summary:
1. Lock down your special autocomplete search words with a one-time reservation fee. Half of that budget goes to Bing, the other half to Google.
2. Our team has 180 days to make magic happen. If we get your words shining on Bing, but they’re invisible on Google, we give back or push forward half of your fee. If we stumble on both, the whole fee gets returned or forwarded. It's your call. Do you want a quick refund wired to your business bank, or do you want to push your fee forward towards a fresh set of words? You choose.
3. Regular monthly payments kick off when your words are glittering on both Google and Bing. After that, you can choose to smash the hyperspeed button and scale to the moon or kick back, chill, and enjoy the perks of Autocomplete. Your choice.
I believe in the marrow of my bones that my good friends in the small business world should get a fair shake when it comes to the security of their investments into spreading the word about their ventures, even when the seas get stormy.
Pouring your hard-earned capital into big plans that end up as nothing but hot air - that just rubs me the wrong way. As your sherpa in growth, I’m hell-bent on making sure this is a good deal for both of us, and I'm ready to get my hands dirty to make it happen.
Here’s the bare-bones truth: there’s a teeny bit of risk here. That’s just part of the game. Anyone trying to tell you different is probably trying to sell you a pig in a poke...but the last thing I want is for you to sit out the game because of that tiny risk. So let me break down the business battlefield we’re on.
As hard as our team hustles, we can’t promise a home run every single time for every single one of your words. As much as I'd love to make that promise, I just can't.The big reason is that we're dealing with some heavy hitters who basically pull all the strings (Google and Bing).
They have the power to change up the game rules, and boy, do they use it, often without any warning. That’s why we all need to jump into this project with our eyes wide open.
Here's our stats: Since 2022 kicked off, we're averaging an 82.8% success rate in getting your keywords on Autocomplete, and if that changes, you'll be the first to know. That's the reason we stand by our guarantee.
Here's the meat and potatoes of our promise:
If we can't get your word to pop up in Autocomplete on BOTH GOOGLE AND BING after 180 days, we’ll give back the proportional amount of your reservation fee(s) for those search words.
It’s that simple.
If we knock it out of the park on Bing but strike out on Google, which can happen sometimes, we'll give back 50% of your reservation fee.
If we miss the ball on both, you get the whole fee back.
Sleep easy knowing that we only sign up for a word project if we think there’s a really, really spectacular chance of us hitting a home run, a decision backed up by our big data sources.
If that time comes, it’s up to you: do you want the partial or full fee wired back into your business account, or are you in it to win it and want to roll it over to another round of search words for your business?
We're way too busy helping folks to kick butt and take names to even think about hassles, misunderstandings, and hurt feelings. We only go around this marble once, so no matter what, we stay friends. Sound good?